The rapid growth of Freely, the UK's free, internet-based TV service, is a powerful validation of the IPTV model and a clear signal of where the UK television market is heading. The British IPTV reseller who recognises this momentum will be well-positioned to serve a market that is increasingly comfortable with IPTV technology. The British IPTV Panel provides the tools to offer services that complement and extend this booming free platform.
Freely has achieved a significant milestone by surpassing one million weekly users, making it the fastest-growing TV platform in the UK in 2025 . Backed by the BBC, ITV, Channel 4, and Channel 5, the platform offers a compelling alternative to traditional Freeview, delivering over 70 live channels over a broadband connection without the need for an aerial . For the IPTV reseller , this mainstream validation signals that consumers are ready for internet-delivered television, creating a fertile ground for premium, paid services.
The engagement data behind Freely's growth is impressive. Over the Christmas period, 55% of its weekly users returned daily, and two-thirds of users streamed all their TV content via the platform . BBC One, ITV1, Channel 4, Channel 5, and ITV2 were among the most popular live streaming channels . This confirms that the centre of gravity for TV viewing has permanently shifted from broadcast to streaming. The IPTV reseller UK who understands this shift can position their offerings as the logical upgrade for viewers seeking more content and features.
Jonathan Thompson, CEO of Everyone TV, stated: "Surpassing one million weekly users is an exciting milestone for Freely, signalling that there is audience demand for a simple way to stream live British TV and discover great on demand shows – all in one place" . This is the exact service model that the British IPTV reseller is well-positioned to deliver through their British IPTV Panel.
The success of Freely is also forcing traditional broadcasters to accelerate their digital strategies. The public service broadcasters have coalesced around a potential switch-off date for Freeview of 2034 . By that time, the number of homes using Freeview as their main TV set is forecast to have slumped to less than 2 million . This impending transition represents a massive, long-term opportunity for the IPTV reseller UK to capture a significant share of the market. The British IPTV Panel is the tool that enables resellers to build a business for this future.